Gift wraply concentrates bring the cleansers of a classic shampoo and conditioner together in a rich, creamy base inspired by skincare. Instead of a quick fix, the idea is a simple routine that takes care of your hair and scalp every time you wash.

Most everyday shampoos and conditioners are mostly water, sold in big plastic bottles. Gift wraply does it differently: we leave the water out and concentrate the formula into a compact tube, so a small strip is all you need for a rich lather.

Work a small strip of concentrate between wet hands and through very wet hair, and it builds into a rich, creamy lather. Follow with the Deep Conditioning Concentrate for hair that feels soft, smooth and easy to comb through.

Our concentrates are made with aloe vera, vegetable glycerin, gentle coconut-derived cleansers and rosemary oil, in a rich, creamy base that cleanses and conditions without that stripped, squeaky feeling.

Straight, wavy, curly, fine or thick, dark or silver: the routine is the same three simple steps. Cleanse, condition and finish with the scalp serum, and adjust the amount to your hair length.

Our Shampoo Concentrate turns into a creamy lather in wet hair to lift away oil and buildup, then rinses clean, leaving hair feeling fresh and light.

Our Deep Conditioning Concentrate is part daily conditioner, part hair mask, made for softness, shine and smooth, easy-to-comb strands.

 Leave it on for a few minutes as a deeper treatment mask whenever your hair needs extra care.

A lightweight leave-in serum you massage into the scalp after washing. It absorbs quickly without a greasy feel and adds a caring final step to your routine.

The Healthy Hair System comes complete with the Shampoo Concentrate for gentle cleansing, the Deep Conditioning Concentrate to soften and smooth, and the Scalp Serum to care for your scalp, plus a Quick-Dry Hair Towel.

One compact tube does the job of a big bottle, so your shower shelf stays tidy and your bag stays light when you travel. Fewer, better products that work together.

We create products for people who like to keep things simple, and who think about the long-term impact of the choices they make.

Our hybrid concentrates swap most of the water for a rich, creamy base, so every wash feels a little more like skincare, for hair and a scalp that feel cared for.